cover photo
profile photo

Michael Wolff

Designer and creative advisor

Graphic designer and thought-leader on brands and corporate identity.

The start of Apple
Michael Wolff

apple record illustration

We helped Derek Taylor and Paul McCartney to launch Apple Records.

card tags
Stamps

This set, based on cartoons, was brave because few philatelists associate stamps with humour

card tags

Tastemaster
Michael Wolff

tastemaster drawing of a chef

Some solutions come in weeks, some come in moments.

card tags

Bovis
Michael Wolff

Bovis logo

When this hummingbird was proposed it was met with dismay, suspicion and embarrassment.

card tags
Tate & Lyle Golden Syrup

We were shown a bold new design for this long-lived product with great enthusiasm.

card tags

Norton
Michael Wolff

Norton motorbike

The last remaining classic British motorcycle was fighting a relentless Japanese invasion.

card tags

Hadfields
Michael Wolff

Hadfield paints

A small, brave and failing paint brand was being hunted by several giant competitors

card tags

P&O
Michael Wolff

P&O

The Peninsular and Orient Steam Navigation Company is a mouthful.

card tags

BOC
Michael Wolff

BOC

It ran very, very slowly along the entire length of their mahogany boardroom table and fell off the end. The silence was deafening.

card tags

Michael Wolff

Michael Wolff is a British graphic designer and thought-leader on brands and corporate identity.

In 1965 he co-founded Wolff Olins, a brand consultancy